About Me

Being a freelance brand strategist and marketing communicator has allowed me with the unique opportunity to choose the brands and companies I want to be involved with. Caring about my client’s stories fuels me and inspires me to do the very best.

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As an entrepreneur, I deeply relate to how passionate people are about their businesses and startups, but I also know how challenging this path can be and how crucial it is to get the right advice.

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Helping people like you tell their unique stories (and telling them right) is one of my most significant rewards.

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In over 10 years of professional experience, I’ve worked with brands in Canada, The United States and Latin America. I've had the opportunity to work with exceptional people from whom I’ve learned so much of what I know. But during this time, I’ve also encountered businesses that struggle because they lack a cohesive brand and marketing communications strategy.

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Why does this happen?

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Not everyone believes in the power of marketing, and many see marketing as a selfish way to trick people into liking them. I think those people haven’t met a good brand strategist and communicator.

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My mission is to shift paradigms and change the view people have of marketing.

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Truly impactful marketing has a foundation on science, comes alive through creativity, and, most importantly, builds relationships through empathy. Only great brand and marketing professionals understand how those qualities work together to accomplish your marketing goals.

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A great brand strategist will inspire you to create an unapologetically, authentic brand. They will also be able to link their strategies to your business strategy. There IS such a thing as marketing ROI.

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The time to manage your brand solely from a rational perspective and with a templated corporate message is over. You know it is. Consumers are demanding more from brands and can see through the façade most brands put in front of them. So, to be successful in the new era of brands, you need to let your brand evolve into its more authentic self.

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It’s time for bolder, braver brands. Let’s get your brand ready for this new era.